Personation

An important element to any personalized direct mail program is the degree and quality of personalization used. Independence Direct is expert at maximizing these elements of personalization. Our approach to cleaning and processing databases is fast, accurate and low cost.

For instance, take the following database example:

FIELD1	JOHN F SMITH JR OR	EILEEN LAFRANCE	JAMES DOE JT TEN
FIELD2	JANE M SMITH	MARKETING OFFICER	SALLY DOE
FIELD3	123 MAIN ST	XYZ BANK	9 BAILEY RD
FIELD4	KINGSTON MA	100 SMITH RD	HANOVER MA
FIELD5	02364	BOSTON MA 02111	02339

We can clean and process this database to provide the following address and salutation:

ADDRESS:	Mr. John F. Smith, Jr. Ms. Jane M. Smith 123 Main Street Kingston, MA 02364	Ms. Eileen LaFrance Marketing Officer XYZ Bank 100 Smith Road Boston, MA 02111	Mr. James Doe Ms. Sally Doe 9 Bailey Road Hanover, MA 02339
SALUTATION:	Dear Mr. & Ms. Smith:	Dear Ms. LaFrance:	Dear Mr. & Ms. Doe:

Please note what was accomplished:
1. The unimportant elements of the records like "OR" and "JT TEN" were stripped away.
2. A gender was assigned to each name.
3. A period (".") was added at the end of the middle initial and the suffix.
4. Commas (",") were added where appropriate.
5. Abbreviated words were expanded to the full word for a more professional address.
6. The zip code was placed in the proper position.
7. The appearance was changed from all uppercase letters to upper/lowercase lettering.
8. A personalized salutation was developed.
9. We are accurate, even though the name and address fields do not consistently carry the same type of information.

This capability, the quality of our work, the speed of our turnaround and the low costs for our services are the important elements that establish Independence Direct as a market leader in personalized direct mail production.