Data Processing

One of the most integral parts of our business is customizing the records of your database to better target your customers.

The Personation link to your left explains how adding a gender prefix (Mr./Ms.) to your file we can create formal salutations while changing the casement of the record to upper/lower case and adding in proper punctuation.

Clients often want to convey individual or group specific information to selected customers using varying paragraph text. Rather than creating different lots for each type of letter we incorporate the variables into the letter document and use each record to drive the paragraph selection that fits the target needs.

Using this same premise we can also provide variables for multiple Logos, Signatures, Gift Amounts and even entire letters, if you so desire. We are very good at customizing your programs.

We also understand the importance of mailing only 1 piece to an individual at a time. Mailing names that may be duplicated on your file could have an adverse effect to your response rates as well as increasing your material usage and postage costs. We can help by using our Merge Purge techniques detailed under the link to your left.